Description
Résumé :
For undergraduate Principles of Marketing courses.Real people making real choices Marketing: Real People Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Timely relevant and dynamic this reader-friendly text shows students how marketing concepts are implemented and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know including value analytics and metrics and ethical and sustainable marketing. And with new examples and assessments the text helps students actively learn and retain chapter content so they know what s happening in the world of marketing today. MyLabTM Marketing not included. Students if MyLab is a recommended/mandatory component of the course please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors contact your Pearson rep for more information.MyLab Marketing is an online homework tutorial and assessment program designed to work with this text to engage students and improve results. Within its structured environment students practice what they learn test their understanding and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts..
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